Berlin, James. Rhetoric and Reality: Writing Instruction in American Colleges, 1900-1985 (1987)

  • Pedagogical, philosophical, professional
  • Explores the noetic fields of the rhetorics of the 19th century
  • A rhetoric is always a social invention – with four elements interacting:
    • Reality
    • Writer/speaker
    • Audience
    • Language
  • –a noetic field is an epistemological system defining:
    • what can and cannot be known,
    • the nature of the knower,
    • the nature of the relationships among the knower, the known, and the audience
    • the nature of language
  • Rhetorical schemes differ in the way each element is defined as well as the conception of the relation of the elements to each other
  • 19thcentury displays 3 distinct rhetorical systems – each based on noetic field
    • classical
      • defines the real as rational
      • universe governed by rules of reason and human mind governed by same rules
      • knowledge is found in formalization of those rules – dialectic and syllogism
      • for Aristotle – less certain areas of human concern is the realm of rhetoric
      • rhetoric as a method for arriving at truth as compelling as logic for dialectic (not unlike Perelman)
      • discovery of available means of persuasion is the aim of rhetoric
      • invention is main concern
      • noetic filed – world is made of finite set of truths, logically arranged and discovered, knower attempts to act in conformance with reales of reason, in communicating in rhetorical realm, speaker realizes pathos and ethos are necessary.
      • Language is sign system for purposes of communication
      • Oral
      • Overthrow with English rule and with the appeal of Scottish Common Sense Realism
    • psychological/epistemological
      • reality in 2 realms – spiritual and material
      • discrete mental faculties to apprehend each
      • reality is discovered through observation, use of the senses and faculties without regard for received wisdom – induction is method of securing truth
      • truth is extralinguistic
      • appeal to the faculties of the auditor – reproduce original experience – be vivid
      • Rhetoric based on SCSR widens to include the study of all discourse – not just persuasion
        • Campbell’s rhetoric expands scope of rhetoric – how discourse achieves its affects
        • Blair’s – how aesthetics/lit influence writing
        • Shift from Aristotle’s concern for speaking truth to concern for gaining effect
        • Campbell’s rhetoric emphasizes induction—the use of the faculties for direct observation
          • Invention is take out of rhetoric and relegated to methodology of the discipline involved – it becomes simple a process of managing and adapting the argument to affect an audience in a the desired way (adaptation = eloquence)
          • Knowledge of things is central for Campbell
          • Ethical appeal is ignored
          • Pathetic/emotional appeal is important because it secures the assent of the will (conviction separate from persuasion)
          • Emotional, however, becomes an element of style – perspicuity, energy, vivacity
          • Rhetoric primarily emotional – no persuasion without moving the audience -- excite desire or passion in hearers and satisfy judgment that there is connection between the action and satisfaction of passion that has been excited.
          • Blair based on same noetic field as Campbell, but emphasizes style
            • If students learn to appreciate literature, to master principles of lit crit, he will learn to write
            • Reading leads to appreciation, virtue, and good writing
            • Metaphor joined for pleasure (not truth)
            • Blair specifically interested in writing – provides model for using lit to teach writing
          • Whately’s description of how the composing process is to be taught is most pervasive feature of his rhetoric”
            • Assist student in finding subject – engaging to student
            • State the proposition to be maintained (thesis)
            • Proposition not too wide
            • Outline to give coherence to the composition – proportion and clear and easy arrangement
            • Work up informal essay
            • Correctness of language
            • Teacher points out any faults and has student rewrite
    • Romantic
      • Private, personal discovery and truth
      • Emerson
  • Current Traditional –
    • Result of change in college population, industrialization, commitment to serving all citizens, prepare students for work in this life, serve needs of business and industry
    • Creation of departments – persuasion to speech, aesthetics to literature, composition to rhetoric
    • CT is the triumph of the scientific and technical world
    • CT accepts mechanistic faculty psychology bur removes ethical and emotional considerations
    • Rhetoric’s sole appeal is to understanding and reason through exposition and argument (not persuasion which is appeal to will through emotion)
    • Set for what is discovered – exposition
    • Writer’s duty to rid himself of trappings of culture; objective, detached in observing experience
    • Invention not necessary – find language that corresponds to the observed phenomena – invention is management and the managing corresponds to forms of discourse:
      • Description
      • Narration
      • Exposition
      • Argument
    • Invention as office of presenting the message so as to affect the reader in the manner intended (forms started with Campbell, formalized by Bain)
    • Audience is static and passive
    • Arrangement – managerial invention makes this central
      • Focus on paragraph (Bain)
      • Principles of unity, coherence, and emphasis
  • Newton Scott alternative voice
    • Emerson and American Pragmatism as influences
    • Consciously formulating alternative to Current Traditionalists
    • Reality is a social construction emerging from dialectical interplay of individuals using language in order to survive in a world bounded by the material
    • Reality is neither exclusively internal nor external – instead it is the result of interaction between experience of external and what the perceiver brings to the experience.
    • Relations the bring about reality also include the social – contact
    • Language is not just a sign system – it is constitutive of reality – the condition of thought
    • Thought and language are one
    • Students bring inherent ability to use language
    • Attacks insistence on Cartesian rationality – what is needed is the dialectical interplay – organizing principles not exclusively scientific or rational, but products of social environment
    • Rhetoric must be based on holistic response, involving the total person, the ethical and aesthetic as well as rational
    • CT governed by metaphor/image of machine, Scott’s metaphor is the plant – meaning grows with a variety of mental operations – truth grows out of the rhetorical act
  • Present (1984)
    • CT challenged in 1960’s by three approaches attempting to establish a noetic field that serves as an alternative to CT
      • Classical (Corbett)
        • Comprehensive rhetoric, reminder of rich possibilities
        • Restore holistic response to experience
        • Include ethical and aesthetic considerations
        • Returns notion of probability – persuasion again at center of discourse
        • Must consider audience as complex and motivated by emotion and reason
        • Invention, arrangement, and style
        • Interaction between writer and audience
        • Truth is not an original creation but making it prevail is the first concern of the writer – must consider human values in composing
        • Halloran – restore civic, political context
        • Expressionist
          • Restore individuals to own identities
          • Individual, private struggle to arrive at truth
          • Stress that truth is conceived as a result of private vision that must be constantly consulted in writing
          • Unique voice
          • New rhetoric (epistemic)
            • Regard rhetoric as epistemic, as a means of arriving at truth and place language at center of truth seeking
            • Truth is dynamic and dialectical, result of process of interaction of opposing elements
            • Truth is a product of the relation between writer, audience, reality, and language
            • Truth does not exist apart from language; language embodies and generates truth
            • Probabilistic truths – provide students with heuristics (techniques) for discovering it
  • Establishes legitimacy of rhetoric and comp as field of study—not remedial
  • Identifies three epistemological categories: objective, subjective, and transactional, that have dominated rhetorical theory and practice in the 20th C.
  • “epistemology rather than ideology because it gives a closer focus on the rhetorical properties as distinct from the social, economic or political properties of the systems considered” But does not neglect ideology.
  • Objective theories—behaviorist, semanticist, linguistic
  • Subjective theories “locate truth either within individual or real accessible only through individual’s internal apprehension. “have their roots in Platonic idealism modified by Emerson and Thoreau in 19th C. and encouraged by 20t C depth psychology.
  • Transactional theories “based in an epistemology that sees truth as a rising out of the interaction to the elements of the rhetorical situation.
  • There are classical, cognitive and epistemic rhetorics—he likes epistemic most.
  • The difference between competing rhetorics is real and has to do with epistemology—with assumptions about the very nature of the known, the knower, and the discourse community involved in considering the known.
  • These matters converge with elements of the rhetorical triangle: Reality, interlocutor, audience, and language
  • The nature of truth will determine the roles of interlocutor and audience in discovering and communicating it.
  • Says he is influenced by Burke
  • “Truth is not in the material or social realm, not out there, not in here. It emerges only as the three, the material, the social and the personal interact, and the agent of mediation is language”
  • Discusses rhetoric and poetic in English department as binary opposites. “ a given rhetoric always implies a corresponding poetic and a poetic a corresponding rhetoric.
  • Background of Writing Instruction
  • 19th Century university sees a change in their student population
    • Old university was an elitist institution that prepared wealthy students for three major professions: law, medicine, clergy
    • New university was open to anybody who could meet the entrance requirements and prepared students for careers in other professions including: agriculture, education, social work, and journalism
  • the language of the university shifts to English from Greek and Latin
  • Harvard inaugurated the idea of an English placement exam because of the poor writing of their students
  • Writing Instruction 1900-1985 (Overview)
  • The Influence of Progressive Education 1920-1940
    • Grammar usage tests were used to determine a student’s placement
    • Two separate pleas to remove FYC during this period (both were denied because it was too obvious that students needed the writing courses)
    • Two major schools of the period were Current-Traditionalist and Humanistic
  • The Communication Emphasis: 1940-1960
    • expansion of the general education movement (begun after WWI
    • formation of CCCC
    • Focus in the classroom is either Linguistics and Writing or Literature and Writing (no rhetoric until late 1950s)
  • The Renaissance of Rhetoric: 1960-1975
    • Rhetoric emerges as a discipline in English departments
  • Major Rhetorical Approaches: 1960-1975
    • political activism has a significant impact on the rhetorics of education during this period
    • strong demand for relevance in the college curriculum
    • CCC sees an emphasis on the preparation of college English teachers through graduate programs more aligned with the undergraduate teaching pedagogies

Berlin – Rhetoric and Reality 1987

  • Theories Epistemological Forms of Twentieth Century Writing Instruction Rhetoric
    • Objectivist
      • based on positivistic epistemology (the real is located in the material world)
      • only that which can be proven is true
      • Dominant form of this method in Twentieth-Century rhetoric is the Current-Traditionalist approach
      • the modes of discourse with emphasis on exposition and the modes
    • Subjectivist
      • based on theories that locate truth within the individual or a realm only accessible to the individual (think Plato)
      • classroom methodology must focus on helping students learn that which cannot be taught
      • The instructor’s task is to create an environment where the student is free to explore and arrive at his own truth (think Elbow)
      • occurs through journaling, peer editing, and “the search for original metaphor”
        • journaling encourages the student to interpret the world in her own way
        • peer editing helps the student discover “what is inauthentic in their writing”
    • Transactional
      • truth arises through interaction with the elements of the rhetorical situation (subject/object/audience/language)
      • seen in twentieth-century writing classes as an emphasis on the cognitive, classical, and epistemic
        • Classical involves interaction between the writer and the audience/discourse community and views the truths as outside the rhetorical realm and are constantly up for debate.
        • Cognitive involves a psychological approach and the instructor must comprehend cognitive development to understand how to construct appropriate activities for the students level of cognition
        • Epistemic involves language entering into the transaction
  • Major Schools of Rhetoric
    • Current-Traditionalist
      • designed to provide middle-class professionals with writing tools to avoid embarrassment
      • created a rhetoric that denied the role of writer/reader/language in arriving at meaning
      • instruction involved students writing a theme for class each day (these were either descriptions of scenes around them, translations from Greek/Latin/French/German, summary of the lectures)
      • emphasis in the course was on grammar, usage, syntax, and paragraph structure
      • mode emphasis was on description, narration, and exposition (argument was omitted because it was considered too complex)
      • pedagogy was that practice was more valuable than reading in students’ writing improvement
      • students could be failed on their theme writing for any one minor grammar/style/usage error and a grade of E or F (on an ABCDEF paper) would fail them for the course
    • Liberal Culture
      • rival of the Current-Traditionalist
      • elitists who believed that instruction in the aims of rhetoric should only be continued for students who possessed genius, all others should be taught taste, appreciation, and self-contemplation of literature
      • for the non-geniuses, writing instruction should be taught at the high school level
      • courses took the belletristic approach and taught students to write about literature
      • writing was the “embodiment of spiritual vision, a manifestation of the true significance of the material world” and surface errors in writing emphasized a deeper problem in the student’s nature.
    • Transactional Rhetoric
      • reflects John Dewey’s notion that education should combine self-development, social harmony, and economic integration
      • reality as a social construction that emerges through dialectic
      • students have the right to use their own language and if this use is destroyed, the student is denied the experience of dialectic reality which, denies the reality of the individual